Privacy Policy
Background
Aqua Active Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://aquaactive.co.uk/ ("Our Site") and will only collect and use personal data in ways that are described here, and in a way that is consistent with Our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Where We rely on your consent (for example, to place non-essential Cookies or to send you marketing emails), We will ask for it separately and you can withdraw it at any time.
1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
| Term | Meaning |
|---|---|
| "Account" | means an account required to access and/or use certain areas and features of Our Site, such as placing an order, viewing your order history and saving items to a wishlist; |
| "Cookie" | means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14, below; and |
| "Cookie Law" | means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended. |
2. Information About Us
Our Site is owned and operated by Aqua Active Limited, a company registered in England and Wales under company number 12658114.
Registered address: 51 Old Wokingham Road, Crowthorne, Berkshire, England, RG45 6SS.
Main trading address: 2a Elm Avenue, Eastcote, Middlesex HA4 8PD.
VAT number: GB351004356.
Aqua Active Limited is the "data controller" of the personal data described in this Privacy Policy. This means that We decide how and why your personal data is used. We are not required by law to appoint a Data Protection Officer. Any questions about data protection can be sent to Us using the details in Part 15.
3. What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site, and to personal data We collect when you contact Us (for example, by telephone, email or post) about Our Site, Our products or an order. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.
4. What Is Personal Data?
Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, "the Data Protection Legislation", each as amended or replaced from time to time) as 'any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier'.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
5. What Are My Rights?
Under the Data Protection Legislation, you have the following rights, which We will always work to uphold:
- The right to be informed about Our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact Us to find out more or to ask any questions using the details in Part 15.
- The right to access the personal data We hold about you. Part 13 will tell you how to do this.
- The right to have your personal data rectified if any of your personal data held by Us is inaccurate or incomplete. Please contact Us using the details in Part 15 to find out more.
- The right to be forgotten, i.e. the right to ask Us to delete or otherwise dispose of any of your personal data that We hold. Please contact Us using the details in Part 15 to find out more.
- The right to restrict (i.e. prevent) the processing of your personal data.
- The right to object to Us using your personal data for a particular purpose or purposes.
- The right to withdraw consent. This means that, if We are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
- The right to data portability. This means that, if you have provided personal data to Us directly, We are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask Us for a copy of that personal data to re-use with another service or business in many cases.
- Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
For more information about Our use of your personal data or exercising your rights as outlined above, please contact Us using the details provided in Part 15.
It is important that your personal data is kept accurate and up-to-date. If any of the personal data We hold about you changes, please keep Us informed as long as We have that data.
Further information about your rights can also be obtained from the Information Commissioner's Office or your local Citizens Advice Bureau.
If you have any cause for complaint about Our use of your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF; telephone 0303 123 1113; https://ico.org.uk/make-a-complaint/). We would welcome the opportunity to resolve your concerns ourselves however, so please contact Us first, using the details in Part 15.
6. What Data Do You Collect and How?
Depending upon your use of Our Site, We may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about Our use of Cookies and similar technologies. We do not collect any 'special category' or 'sensitive' personal data or data relating to criminal convictions and/or offences. Our Site is not intended for children, and We do not knowingly collect personal data relating to children (anyone under the age of 18). We use performance Cookies to measure how Our Site is used and, if you consent, advertising Cookies to measure the effectiveness of Our advertising, as explained in Part 14.
| Data Collected | How We Collect the Data |
|---|---|
| Identity Information including your first and last name, and your Account username. | You provide this when you register an Account, place an order, use Our contact form, or contact Us by telephone, email or post. |
| Contact information including your billing and delivery addresses, email address, and telephone number. | You provide this when you register an Account, place an order, use Our contact form, or contact Us by telephone, email or post. |
| Business information including your business name and, where relevant, your job title and VAT number, if you buy from or contact Us on behalf of a business. | You provide this at checkout, in your Account, or when you contact Us. |
| Payment and order information including the products you order, order value, delivery method, and details of payments made to Us (such as the payment method used and a transaction reference). Your full card details are entered directly into Our payment providers' secure checkout and are not stored by Us. | Generated when you place an order, and received from Our payment providers when your payment is processed. |
| Profile information including your Account login details, order history, and the items you save to your wishlist. | You provide this when you register an Account, place orders, and use features of Our Site such as the wishlist. |
| Communications information including the content of your messages and enquiries to Us and, if you opt in, your marketing preferences. | You provide this when you use Our contact form, contact Us directly, or choose your preferences. |
| Technical information including your IP address, browser type and version, operating system, device information, time zone setting, the pages you view on Our Site and how you arrived at it. | Collected automatically when you use Our Site, through Cookies and similar technologies (see Part 14) and Our web server logs. |
| Data from third parties including technical and advertising measurement information from Google, and delivery and payment status information from couriers and payment providers. | Received from those third parties (see Part 10) when you browse Our Site, or in connection with your order. |
7. How Do You Use My Personal Data?
Under the Data Protection Legislation, We must always have a lawful basis for using personal data. The following table describes how We may use your personal data, and Our lawful bases for doing so:
| What We Do | What Data We Use | Our Lawful Basis |
|---|---|---|
| Registering you on Our Site, and providing and managing your Account. | Identity, Contact and Profile information. | Performance of a contract with you, or taking steps at your request before entering into a contract. |
| Supplying Our products to you, including processing and delivering your order and handling returns, refunds and warranty claims. | Identity, Contact, Business, and Payment and order information. | Performance of a contract with you. |
| Managing payments for Our products, and recovering any money owed to Us. | Identity, Contact, and Payment and order information. | Performance of a contract with you. Legitimate interests (recovering debts due to Us). |
| Communicating with you, including responding to your enquiries, sending order updates, and providing customer support. | Identity, Contact, Communications, and Payment and order information. | Performance of a contract with you. Legitimate interests (responding to enquiries and providing good customer service). |
| Keeping business, accounting and tax records (including for VAT and HMRC). | Identity, Contact, Business, and Payment and order information. | Legal obligation. |
| Providing and managing your access to Our Site, and personalising and tailoring your experience (for example, remembering your basket and wishlist). | Profile and Technical information. | Legitimate interests (making Our Site work properly and easy to use). |
| Administering and protecting Our Site and Our business, including troubleshooting, security, fraud prevention, and establishing, exercising or defending legal claims. | Identity, Contact, Profile, Technical, and Payment and order information. | Legitimate interests (running, securing and protecting Our Site and business, and protecting Our legal rights). |
| Measuring how Our Site is used so that We can improve it (performance Cookies). | Technical information. | Consent, given through Our Cookie banner. |
| Measuring the effectiveness of Our advertising, including through Google advertising and measurement tools (advertising Cookies). | Technical information, and information about the pages and products you view. | Consent, given through Our Cookie banner. |
| Supplying you with information by email that you have opted in to (you may opt out at any time by using the unsubscribe link in any email or by contacting Us using the details in Part 15). | Identity, Contact, and Communications information. | Consent. |
With your permission and/or where permitted by law, We may also use your personal data for marketing purposes, which may include contacting you by email with information, news, and offers on Our products. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with Our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt out at any time.
Third Parties (including Google, whose advertising and measurement tools are used on Our Site) whose content or tools appear on Our Site may use third-party Cookies, as detailed below in Part 14. Please refer to Part 14 for more information on controlling Cookies. Please note that We do not control the activities of such third parties, nor the data that they collect and use themselves, and We advise you to check the privacy policies of any such third parties.
We do not use automated decision-making, or profiling that produces legal or similarly significant effects, in relation to your personal data.
We will only use your personal data for the purpose(s) for which it was originally collected unless We reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If We do use your personal data in this way and you wish Us to explain how the new purpose is compatible with the original, please contact Us using the details in Part 15.
If We need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, We will inform you and explain the legal basis which allows Us to do so.
In some circumstances, where permitted or required by law, We may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
8. How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
| Type of Data | How Long We Keep It |
|---|---|
| Payment and order information, and the Identity, Contact and Business information connected to your orders. | Six years from the end of the financial year in which the order was placed, to meet Our tax, accounting and legal obligations and to deal with any claims. |
| Account information (Identity, Contact and Profile information, including wishlist items). | For as long as your Account remains open. You can ask Us to close your Account and delete this information at any time, except for any information We must keep for the reasons set out above. |
| Communications information (enquiries and correspondence). | Two years after your enquiry is resolved, or for the period set out above where it relates to an order. |
| Marketing preferences and email address (if you opt in to marketing). | Until you withdraw your consent or unsubscribe. We will then keep a minimal record so that We do not contact you again. |
| Technical information. | Cookie data is kept for the periods shown in Part 14. Web server logs are kept only for as long as needed to keep Our Site secure and working properly, normally no more than 12 months. |
9. How and Where Do You Store or Transfer My Personal Data?
We store your personal data primarily in the UK. However, some of Our service providers (for example, Google) may store or process some of your personal data in countries outside of the UK, including the United States. These are known as "third countries". Where this happens, We take additional steps to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as follows:
We will only store or transfer personal data in or to countries that are deemed to provide an adequate level of protection for personal data. This includes the European Economic Area (the "EEA"), and organisations in the United States that participate in the UK Extension to the EU-US Data Privacy Framework. For further information about adequacy decisions and adequacy regulations, please refer to the Information Commissioner's Office (https://ico.org.uk/).
Where a country is not covered by an adequacy decision or regulation, We will use specific approved contracts, such as the International Data Transfer Agreement or the International Data Transfer Addendum, which ensure the same levels of personal data protection that apply under the Data Protection Legislation. For further information, please refer to the Information Commissioner's Office (https://ico.org.uk/).
Please contact Us using the details below in Part 15 for further information about the particular data protection safeguards used by Us when transferring your personal data to a third country.
The security of your personal data is essential to Us, and to protect your data, We take a number of important measures, including the following:
- limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
- procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner's Office where We are legally required to do so;
- using an encrypted (HTTPS) connection for Our Site, so that information sent between your browser and Our Site is protected;
- using payment providers that meet recognised industry security standards (PCI DSS), so that your full card details are handled by them directly and are not stored on Our Site;
- storing Account passwords in an encrypted form; and
- keeping Our Site's software up to date and monitoring it for security issues.
10. Do You Share My Personal Data?
We do not sell your personal data. We will only share it with third parties where this is necessary to run Our business, as described below.
We may sometimes contract with the following third parties to supply certain services to Us or to you. Depending on the service, they act either as independent data controllers or as data processors on Our behalf.
| Recipient | Activity Carried Out | Sector | Location |
|---|---|---|---|
| Payment service providers used at Our checkout (independent data controllers and data processors). | Processing your payment and carrying out fraud checks. | Financial services and payment processing. | United Kingdom and, in some cases, the EEA and United States (see Part 9). |
| Couriers and delivery partners, such as Royal Mail and couriers booked through delivery platforms (independent data controllers and data processors). | Collecting and delivering your order, and providing tracking and delivery updates. | Transport and logistics. | United Kingdom. |
| Website hosting, maintenance and security providers (data processors). | Hosting Our Site, storing Account and order data, and keeping Our Site secure and working. | Information technology. | See Part 9. |
| Google (independent data controller). | Providing advertising and measurement tools (such as Google Ads and Google Merchant Center) where you have consented to advertising Cookies. | Advertising technology. | Ireland and United States (see Part 9). |
| Professional advisers, such as accountants, lawyers and insurers (data controllers). | Providing accounting, legal and insurance services to Us. | Professional services. | United Kingdom. |
If any of your personal data is shared with a third party, as described above, We will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, Our obligations, and the third party's obligations under the law, as described above in Part 9.
If any personal data is transferred outside of the UK, We will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 9.
If We sell, transfer, or merge parts of Our business or assets, your personal data may be transferred to a third party. Any new owner of Our business may continue to use your personal data in the same way(s) that We have used it, as specified in this Privacy Policy.
In some limited circumstances, We may be legally required to share certain personal data, which might include yours, if We are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
11. How Can I Control My Personal Data?
11.1 In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict Our use of your personal data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails, at the point of providing your details, and by managing your Account). You can also control Cookies using Our Cookie banner and settings, as explained in Part 14.
11.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service ("the TPS"), the Corporate Telephone Preference Service ("the CTPS"), and the Mailing Preference Service ("the MPS"). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
12. Can I Withhold Information?
You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site (such as placing an order, creating an Account, or saving items to a wishlist) you will be required to submit or allow for the collection of certain data.
You may restrict Our use of Cookies. For more information, see Part 14.
13. How Can I Access My Personal Data?
If you want to know what personal data We have about you, you can ask Us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a "subject access request".
All subject access requests should be made in writing and sent to the postal address shown in Part 15, or made using the contact form shown there. We may need to ask you for information to confirm your identity before We can respond, and to help Us find the data you are asking for.
There is not normally any charge for a subject access request. If your request is 'manifestly unfounded or excessive' (for example, if you make repetitive requests) a fee may be charged to cover Our administrative costs in responding.
We will respond to your subject access request within one month of receiving it. Normally, We aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date We receive your request. You will be kept fully informed of Our progress.
14. How Do You Use Cookies?
Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than Us. Third-party Cookies are used on Our Site for measuring the effectiveness of Our advertising. For more details, please refer to the table below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.
All Cookies used by and on Our Site are used in accordance with current Cookie Law.
Before non-essential Cookies are placed on your computer or device, you will be shown a banner on Our Site requesting your consent to set those Cookies. You can choose "OK" to accept Cookies, or "No thanks" to decline them. You can also open the Cookie settings to choose which categories of Cookies to allow ("strictly necessary" and "performance"), and you can change your choice at any time using those settings. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.
Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be "strictly necessary". These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser's settings as detailed below, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
The following first-party Cookies may be placed on your computer or device:
| Name of Cookie | Purpose | Strictly Necessary |
|---|---|---|
| moove_gdpr_popup | Remembers your Cookie consent choices so that We do not ask you again on every visit. | Yes |
| woocommerce_cart_hash, woocommerce_items_in_cart | Help Our Site to recognise when the contents of your basket have changed. | Yes |
| wp_woocommerce_session_[unique ID] | Keeps track of your basket and checkout during your visit (expires after about two days). | Yes |
| wordpress_logged_in_[hash], wordpress_sec_[hash], wordpress_test_cookie | Keep you logged in to your Account and check that your browser accepts Cookies. | Yes |
| yith_wcwl_session_[hash] | Remembers the items saved to your wishlist. | Yes |
and the following third-party Cookies may be placed on your computer or device, if you have given your consent:
| Name of Cookie | Provider | Purpose |
|---|---|---|
| _gcl_au | Used by Google advertising tools to measure the effectiveness of Our advertising and to record when a visit to Our Site leads to a sale (expires after about 90 days). | |
| _gcl_aw | Used by Google Ads to record when a click on one of Our adverts leads to a visit and a sale (expires after about 90 days). |
In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
15. How Do I Contact You?
To contact Us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Data Protection):
Contact form: https://aquaactive.co.uk/contact/
Telephone number: 03301 221 395 (+44 3301 221 395).
Postal Address: Aqua Active Limited, 2a Elm Avenue, Eastcote, Middlesex HA4 8PD.
16. Changes to this Privacy Policy
We may review and update this Privacy Policy from time to time to ensure continued compliance with the law and best practice. This may be necessary, for example, if the law changes, or if We change Our business in a way that affects personal data protection.
Any changes will be posted on Our Site, and where a change is significant We will take reasonable steps to let you know. Your continued use of Our Site after changes are posted means that the updated Privacy Policy applies to you. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 9 October 2026.